WATCH & LISTEN | MAKE & SHARE
Watch and listen: MailChimp has launched streaming service. Make and share: Open Mic on The Heroes
In addition to being a mailing service, MailChimp has become a collection of original content with an entrepreneurial spirit. And The Heroes becomes a platform for publication of your content.
It can be said that the boundaries between media, companies and ordinary people are erased forever. In a world where everyone can now become media, anything is possible. Especially if you have an entrepreneurial spirit, a healthy share of adventurism, a desire to share information and at least a few hours to develop your own brand.
The MailChimp mailing service launched its own streaming service. The service’s motto is “A collection of original content with an entrepreneurial spirit.” The service’s menu includes podcasts, documentaries and feature series.
Available for viewing and listening right now:
- A podcast about determination.
- A documentary series about very unexpected business lessons.
- A documentary series about the “photojournal that changed photography” in a separate US region.
- A mockumentary about the exhibition business.
- A documentary series about people who work outside the office.
An art series about a company that owns a photo stock. You can watch and listen to all this here: https://mailchimp.com/presents/
The Heroes also decided to keep up. We are announcing a real opportunity for entrepreneurs and companies who want to loudly declare themselves, to take advantage of the opportunity that our platform offers, and publish their own content on it.
To do so, just follow the link and fill out a Google form. The editors of The Heroes will contact you for further details if necessary.
WHY WRITE CASE STUDIES?
Writing articles in the form of a case study will allow you to:
- show potential customers your approach to work;
- indicate the niches in which you are successful;
- demonstrate the results obtained in your projects;
- explain what you can do — with examples and in plain language.
DON’T KNOW HOW TO WRITE A CASE STUDY?
It’s simple — describe your story using the universal I.A.R. formula, as in Issues → Actions → Results, where issues are those circumstances that led to a problem requiring urgent solution.
It is important to describe the problem in a way that will make the reader actually feel your pain; actions are the set out in plain language sequence of steps you took to solve the problem; and the results can be numbers, overcoming difficulties and, as a result, conclusions and new experience.
And remember that case studies are stories told from the first person in the “before/after” format.
If there is nothing to write a case study about. Many representatives of businesses believe that they have no cases. But often people don’t notice that they did something really cool. You can always describe well-established processes or talk about the introduction of new cool features. The main thing is to show real benefits for the community.
REQUIREMENTS TO CASE STUDIES
The text for TheHeroes must be unique → not published earlier on another resource. Share a link to GoogleDocs with us allowing to comment on the text. Reposting is welcome (in your blog or on another site that allows it) but not earlier than the publication on TheHeroes.
Share a link to GoogleDocs with us allowing to comment on the text. Reposting is welcome (in your blog or on another site that allows it) but not earlier than the publication on The Heroes. On average, we review applications for an article within 1-2 days. In case the material has to be finalized, the publication time is postponed up to 21 days, depending on how long the revision takes.
If you already have the idea for publication, but the text is not ready yet, write a cover letter to firstname.lastname@example.org, and we will put it in the publication plan.
ONCE AGAIN BRIEFLY:
- Write according to the formula: Issues → Actions → Results.
- When describing the task, formulate so that it hurts.
- State ways of solving the problem step by step.
- Write in simple words, make the text shorter. Re-read and simplify again.
- Pay attention to headlines. Let the reader understand your story only from them.
- No need for many results, 1-5 is enough, 7 conclusions maximum. A case study is always about “before/after.”
The results don’t have to be in numerical terms, sometimes the conclusion and what you have learned. Examples and community benefits are important.
Use the tips and fill out the template Google form following the link.
Feedback form for case studies from Factory partners “CASE STUDIES”. Publish your story for free on Factory.theheroes.media